Our Services

At The Morning Owl, we don’t just help you market. We help you grow.
From awareness to retention, our work covers the entire growth funnel by blending strategy, creative, and performance so every ringgit spent works harder.

We believe great marketing shouldn’t come with inflated agency retainers.
Our model is built for leaner budgets, faster turnarounds, and measurable ROI without compromising creativity or strategy.

Whether you’re scaling an app, refreshing your brand, or launching your next campaign, we design systems that turn awareness into action and action into revenue.

App Growth Marketing

HOW WE DO IT

• Plan and execute high-performing ad campaigns across Meta, Google, TikTok and influencer networks.

• Optimize app store listings and landing experiences to turn visibility into installs.

• Build CRM journeys through email, push, and WhatsApp to re-engage and retain users.

• Analyze performance weekly to refine targeting and lower acquisition costs.

  
  

YOUR OUTCOME

• More high-quality installs and engaged users

• Lower cost per acquisition (CPA) and cost per install (CPI)

• Higher activation and retention rates

• Improved lifetime value (LTV) and monetization ROI

HOW WE MEASURE SUCCESS

• ↓ 30% CPI within 90 days

• ↑ 25% Activation Rate

• ↑ 40% Retention Rate

• 2–3× ROAS Improvement

Your Growth. Engineered. Full Funnel, Smarter, Leaner.

From install to loyal user, we help you build sustainable user acquisition and retention.

Campaigns & Creative Execution

HOW WE DO IT

• Develop data-driven campaign ideas tied to clear KPIs

• Produce assets that move audiences — from reels to outdoor

• Run A/B tests to optimize for engagement & conversion

• Integrate offline activations for a complete brand experience

YOUR OUTCOME

• Campaigns that convert attention into measurable action

• Creative consistency across all touchpoints

• Stronger engagement and brand recall

• Reduced cost per lead through higher-performing creatives

HOW WE MEASURE SUCCESS

• ↑ 20–50% Engagement Rates

• ↑ 3–5× Click-Throughs

• ↓ CPL through creative-first optimization

Where storytelling meets measurable performance.

Business & Brand Consultancy

Strategy that drives clarity, alignment, and measurable growth.

HOW WE DO IT

• Audit your funnel, brand story, and customer journey

• Build positioning that attracts the right audience

• Advise on pricing, packaging, and go-to-market strategy

• Align growth, creative, and sales teams around clear KPIs

OUT OUTCOME

• A clear, actionable growth roadmap

• Sharper brand positioning and messaging

• Stronger alignment between marketing and business goals

• Higher conversion rates and more efficient ad spend

WHAT SUCCESS LOOKS LIKE

• ↑ 2× Lead Conversion Rate

• ↓ 25% Wasted Ad Spend

• ↑ Consistency and ROI across channels

Discover what’s working, what’s not, and where your biggest growth opportunities lie.