Projects
Two-in-One Campaign for Customer Acquisition and Product Trial
Objective
Develop a customer acquisition campaign to attract young consumers, drive genuine engagement, and create product-trial opportunities for an F&B partner.
Strategy
We designed a location-based partnership that connected consumer engagement with an immediate, tangible reward. The approach merged audience targeting, behavioral incentives, and customer data collection to create value for both businesses.
Execution
We developed the Pick, Poll & Reveal activation concept, designed to turn curiosity into participation and product trial.
Pick: Select a mystery reward.
Poll: Sign up and complete a quick consumer preference poll.
Reveal: Unlock an exclusive offer valid at a nearby partner café.
The experience was designed to take about 2 minutes, with participation, preferences, and redemptions tracked to assess effectiveness.
Result
A proposed partnership and activation model aimed at three goals: qualified customer acquisition, more opportunities for product trial, and actionable consumer insights.
The concept established a quantifiable framework to assess the pilot and to inform future marketing spend.
Confidentiality note: The brand's identity and campaign results have been withheld at the brand's request.
Bridgewater Joy Residence
Co-designed by the world-renowned architect James Smith, our Bridgewater Joy residences offer top views of the nearby lake Michigan. Perfect for a small family, a professional couple, or anyone looking to set up a home office.
Pleasantview Gem Inn
Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.
The Morning Owl SDN. BHD.
(202501015530 / 1616945-K)